It’s September, meaning Tourism Month here in South Africa. This campaign aims to heighten awareness of the importance of the tourism industry to the South African economy. Coinciding with South Africa’s Tourism Month is World Tourism Day, which is on the 27th of September. This is the United Nations World Tourism Organisation (UNWTO) Day to celebrate the global tourism sector's cultural, social, and economic value.
The theme of World Tourism Day 2022 is #rethinktourism. We love this message as Morukuru Family is always figuring out how to reimagine the Morukuru Family guest experience. For us, this is not a one-day event but part of our ongoing purpose to perfect tourism every day! We love what we do and are excited each time we create experiences for our guests. Tourism month coincides with Spring here in South Africa; the weather is warming up, and it is a great time for all of us to re-energise and rethink how important tourism is and why South Africa is the perfect destination, whatever type of holiday you are planning.
Tourism Month is an excellent time for international and local travellers to explore our beautiful country. Morukuru Family is unique because we have three exclusive use locations for guests to choose from. If you are looking for the ultimate beach holiday, an unforgettable African safari or a city break, Morukuru Family has the perfect property for you. Morukuru Family has become the specialist for exclusive use stays in South Africa. We pioneered the fully serviced and fully inclusive exclusive-use safari house experience in Madikwe Game Reserve; we later added Morukuru Ocean House and Morukuru Beach Lodge in the De Hoop Nature Reserve. Our portfolio is rounded off with AtholPlace House & Villa, our two exclusive-use properties in Johannesburg.
This Tourism Month, we again recognise the opportunities tourism has given to our Morukuru Family. Our Family is made up of our guests, our founders, our suppliers and our staff. We believe Tourism will continue to change the lives of all family members, especially as we #rethinktourism.
Zurab Pololikashvili, Secretary General of UNWTO, has commented: “The potential of tourism is enormous, and we have a shared responsibility to make sure it is fully realized. On World Tourism Day 2022, UNWTO calls on both tourism leaders and everyone at the base of the broad and diverse tourism pyramid to pause, reflect and rethink what we do and how we do it. The future of tourism starts today.”
UNWTO has come up with three actions to take to #rethinktourism. Spread the word. Join the celebration. Share your story. We will adopt these action points during Tourism Month 2022 (and beyond) by continuing to tell you about the Morukuru Family Experience. Our story can be told chapter by chapter, each one showcasing the personality, identity and spirit of our guest experiences, our staff stories and our conservation message. Tourism’s relevance has never been more evident. Now is the time to #rethinktourism, this wild adventure we call tourism.